Bond over a box of FUJIYA
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Bond over a box of FUJIYA
Established in Yokohama, Kanagawa, Japan in 1910, FUJIYA (不二家) started as a local cake store. The name FUJIYA comes from Mt.Fuji and the F has 5 layers-- Familiar(親しみやすい)，Flower(花のような), Fantasy(夢), Fresh(新鮮なアイデアに満ちた), and Fancy (高級な品質). Throughout its 111 years of development, FUJIYA is now an internationally loved snack brand with a chain of confectionery stores and restaurants. Besides the huge success in its business model and quality of food, FUJIYA ultimately won hearts over with its secret weapon and trademark character Peko-- a young girl with pigtails. Peko is always seen with a playful grin, licking her lips as if she just ate something delicious. Fans were instantly drawn to the adorable mascot as a lighthearted symbol of enjoying food. Today, Peko adorns many of FUJIYA’s packaging and life-sized dolls can be seen nationwide outside the chain's stores. This cute character truly represents FUJIYA’s core value: “To provide quality confectionery that bonds family members as they sit together and enjoy each other’s company.”
FUJIYA x Yami Collab Box
Sharing a love for community through food, Yami and FUJIYA are dedicated to bringing all friends and family together by curating the perfect box for the happiest of moments. Featuring 9 popular FUJIYA snacks including chocolate, fruit gummies, and cookies, this box is designed for sharing on any occasion. To experience the ultimate sweet and wholesome vibe in each bite, unbox this collab with a loved one.
What's in the box?
- 1. Peko Milk Candy
- 2. Crunch Milk Candy
- 3. PEKO Chan Gummy Peach
- 4. PEKO Chan Gummy Grape
- 5. Icon Chocolate Sandwich Cookie
- 6. Country Maam Zeitaku Cookie
- 7. Look Sweet Potato Filling Chocolate
- 8. Peko Poko Chocolate Lollipops
- 9. Chocolate Pencil
Shop All Best-sellers from FUJIYA
Previous Yami Boxes
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