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【繁體】財報狗教你挖好股穩賺20%(修訂版)

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暢銷書《財報狗教你挖好股穩賺20%》修訂版

最適合新手入門的暢銷財報書，不談高深的財報理論，直接從獲利性分析、安全性分析、企業價值評估、成長性分析、產業分析，教你評估一家公司的基本面；就算沒有財務基礎，也能輕鬆上手。

為了達成穩定的報酬率，我們把基本面分析流程化與圖表化，經過不斷的修正後，我們2010～2012年複合報酬率已超過20％，現在我們把這些輔助我們分析的網路工具公開給大家使用，也就是大家現在看到的財報狗網站。

財報狗網站雖有許多基本面工具給大家使用，但投資人還是不太會使用。為了讓大家快速進入基本分析的殿堂，本書不談高深的財報理論，直接將基本分析拆成4個簡單的步驟─獲利性分析、安全性分析、企業價值評估、成長性分析，只要照著書中的步驟一步一步做，你也可以完整分析任何一間公司的投資價值，並決定買進、賣出的時機。

本書除了實用外，最大的特色就是非常貼近台灣市場。本書舉例全都是台灣上市櫃公司，相信更能幫助大家了解公司基本面與投資之間的關聯。

為什麼要學財報？我們的答案非常簡單：賺錢。

此書為《財報狗教你挖好股穩賺20%》條碼978-986-7283-44-3 的修訂版

目錄

推薦序　教你抓關鍵數據 找出財報裡的賺錢捷徑
自序　擁抱基本面 穩賺20%年報酬
前言　3大重點導讀 看懂財報不必靠明牌

第1篇 獲利性分析》企業賺不賺錢 3大數字現原形
1-1　利潤比率》高營收不代表賺愈多
1-2　營運周轉天數》產品賣得快 收錢也要快
1-3　股東權益報酬率》巴菲特最重視的獲利指標

第2篇 安全性分析》檢查財務健康 挑出真材實料好公司
2-1　分辨負債品質 看出企業真實債務壓力
2-2　營業現金流 赤裸呈現獲利含金量
2-3　是賺錢還是燒錢？ 自由現金流告訴你

第3篇 價值評估》3項指標 簡單估出合理股價
3-1　獲利成長性可預測 採本益比判斷股價高低
3-2　產業獲利若不穩定 要看股價淨值比
3-3　用股利折現評價 找到合理買點

第4篇 成長性分析》緊盯營收、淨利 不錯過賺錢契機
4-1　觀察長短期營收年增率 抓住股價動向
4-2　從淨利年增率 確認獲利確實成長

第5篇 產業分析》搞懂公司賺錢原因 不怕買到人氣退燒股
5-1　3步驟找出未來10年能繼續投資的產業
5-2　企業生存卡位戰 必備差異化或低成本優勢
5-3　賺的錢總是不夠花？燒錢產業的4大特色
5-4　股價下跌 是買點還是賣點？
5-5　成長只是曇花一現？從3大成長動能找真相

第6篇 選股實戰》7大類存股好標的全面剖析
6-1　4道關卡嚴選 用合理價買進好股票
6-2　電信產業》獲利穩 但缺乏成長動能
6-3　食品產業》擁高市占率 龍頭股享品牌優勢
6-4　保全業》獲利穩定 景氣低迷時浮現好買點
6-5　工業電腦》挾新市場需求 短期成長可期
6-6　醫材產業》財報績優生 穩穩賺健康概念財
6-7　保健食品》品牌忠誠度高 葡萄王成獲利王
6-8　油封業》精密技術取勝 茂順小兵立大功

内容簡介

暢銷書《財報狗教你挖好股穩賺20%》修訂版

最適合新手入門的暢銷財報書，不談高深的財報理論，直接從獲利性分析、安全性分析、企業價值評估、成長性分析、產業分析，教你評估一家公司的基本面；就算沒有財務基礎，也能輕鬆上手。

為了達成穩定的報酬率，我們把基本面分析流程化與圖表化，經過不斷的修正後，我們2010～2012年複合報酬率已超過20％，現在我們把這些輔助我們分析的網路工具公開給大家使用，也就是大家現在看到的財報狗網站。

財報狗網站雖有許多基本面工具給大家使用，但投資人還是不太會使用。為了讓大家快速進入基本分析的殿堂，本書不談高深的財報理論，直接將基本分析拆成4個簡單的步驟─獲利性分析、安全性分析、企業價值評估、成長性分析，只要照著書中的步驟一步一步做，你也可以完整分析任何一間公司的投資價值，並決定買進、賣出的時機。

本書除了實用外，最大的特色就是非常貼近台灣市場。本書舉例全都是台灣上市櫃公司，相信更能幫助大家了解公司基本面與投資之間的關聯。

為什麼要學財報？我們的答案非常簡單：賺錢。

此書為《財報狗教你挖好股穩賺20%》條碼978-986-7283-44-3 的修訂版

目錄

推薦序　教你抓關鍵數據 找出財報裡的賺錢捷徑
自序　擁抱基本面 穩賺20%年報酬
前言　3大重點導讀 看懂財報不必靠明牌

第1篇 獲利性分析》企業賺不賺錢 3大數字現原形
1-1　利潤比率》高營收不代表賺愈多
1-2　營運周轉天數》產品賣得快 收錢也要快
1-3　股東權益報酬率》巴菲特最重視的獲利指標

第2篇 安全性分析》檢查財務健康 挑出真材實料好公司
2-1　分辨負債品質 看出企業真實債務壓力
2-2　營業現金流 赤裸呈現獲利含金量
2-3　是賺錢還是燒錢？ 自由現金流告訴你

第3篇 價值評估》3項指標 簡單估出合理股價
3-1　獲利成長性可預測 採本益比判斷股價高低
3-2　產業獲利若不穩定 要看股價淨值比
3-3　用股利折現評價 找到合理買點

第4篇 成長性分析》緊盯營收、淨利 不錯過賺錢契機
4-1　觀察長短期營收年增率 抓住股價動向
4-2　從淨利年增率 確認獲利確實成長

第5篇 產業分析》搞懂公司賺錢原因 不怕買到人氣退燒股
5-1　3步驟找出未來10年能繼續投資的產業
5-2　企業生存卡位戰 必備差異化或低成本優勢
5-3　賺的錢總是不夠花？燒錢產業的4大特色
5-4　股價下跌 是買點還是賣點？
5-5　成長只是曇花一現？從3大成長動能找真相

第6篇 選股實戰》7大類存股好標的全面剖析
6-1　4道關卡嚴選 用合理價買進好股票
6-2　電信產業》獲利穩 但缺乏成長動能
6-3　食品產業》擁高市占率 龍頭股享品牌優勢
6-4　保全業》獲利穩定 景氣低迷時浮現好買點
6-5　工業電腦》挾新市場需求 短期成長可期
6-6　醫材產業》財報績優生 穩穩賺健康概念財
6-7　保健食品》品牌忠誠度高 葡萄王成獲利王
6-8　油封業》精密技術取勝 茂順小兵立大功

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