Marked by its iconic cylindrical packaging, Chipstar was launched in 1976 as Japan’s first formed potato chip. For more than four decades since then, it has remained a beloved potato chip among the public. Boasting an elegantly curved oval shape, it is distinguished by its consistently crisp, light texture and rich, pronounced potato flavour. As the top-selling product in the formed potato chip category, it leads the market. This variant is the rich "Clear Broth Beef Flavour", blended with the savoury umami of meat and vegetables.