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Shop 50+ authentic Korean beauty products from top brands like Beauty of Joseon, 3CE, CLIO & rom&nd. Ships from US warehouse — Free shipping $49+, arrives in 2-5 days.

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What Customers Say

user917804796243742720
09/19/2024Verified Purchase

Although I have dry skin that doesn't produce much oil, it's really easy to use. I usually set my makeup with loose powder once, and then use setting spray two or three times during the process. The makeup really sticks to my face, and it doesn't come off even when I sweat or swim. The nozzle is very fine, and it sprays out a mist that covers just the right area, so the amount can be controlled very well. I put on makeup quite frequently (about three or four times a week), and there's still a lot left after using it for half a year. I personally like its smell very much, it's not heavy, not choking, not pungent, just a little bit fragrant

Re: All Day Tight Makeup Setting Fixer Mist, 2.54 fl oz
小鹿阿比
05/17/2024Verified Purchase

It is really very useful. I think the good point is that it has the effect of lifting, firming and plumping the skin. I usually use the combination of LP's anti-gravity essence and platinum cream to fight early aging. I think it is difficult to find a product that can lift more than this combination. But I used a box with a try-it attitude. I think this effect completely surpasses the big brands. The skin is not edematous after waking up, so there will be no swelling and looseness after waking up. It is very tight. In fact, sometimes I feel a little tight when I sleep, so I will take it off. But when I wake up at night, I feel that collagen is on my face. It really surprised me! It is very useful! It must not be out of stock. The secret of staying young and talking about men is Yami🥲🥲🥲

Re: Bio-Collagen Real Deep Mask, Hydrating, Pore Minimizing, Firming, 1.19 oz.*4pcs Overnight Mask
erin__789
01/30/2026Verified Purchase

i have tried many, many sunblocks before but this one doesn't seem to make me break out like all the others (or if it does, it is very minor, so i will live with it). for reference i have dry and sensitive skin and previously tried: the haruharu wonder sunblock, the beauty of joseon sunblock, two verdio sunblocks, most american drug store brands, supergoop, and the Australian brand hamilton sunblock. but this one works!! definitely try it!

Re: Madagascar Centella Hyalu-Cica Water-Fit Sun Serum, Moisturizing, Brightening, 1.69 fl oz. Dry&Sensitive Skin KR Version
璐🍀
04/05/2025Verified Purchase

I have oily acne skin and have used it for a few days. In spring and autumn, I can use my skin vc plus this. It is enough without the icy feeling. It is similar to their rice product. The only big difference is that the rice product is always "wet" on my face. You can only use colorless to set makeup, otherwise it will clump on your face. This product can be 80% dry in one minute. I like this very much. There are few sunscreens that dry my face. Will it be useful in summer when the temperature is above 30 degrees?

Re: Relief Sun Aqua-fresh: Rice + B5 Sunscreen, SPF50+·PA++++, 1.69 fl oz., Cooling, Fast-Absorbing
Ottum Raabe
03/14/2026Verified Purchase

I’ve tried hundreds of different sunscreens and hated each any every one, mostly American (as I am one) until I bought this at an asian market in Austin Texas. Loved it so much I sought it out on the internet to get more and was thrilled Yami carries it! My issue with many sunscreens is they are heavy, leaving me feeling greasy and uncomfortable, even in American day creams and tinted moisturizers that have sunscreen in them, and I have normal skin. This one is feather light, leaves no greasy feeling, absorbs in less than a minute, and no white cast. No odor is a huge plus as well, as many of the American brands has one. I am so thankful to have been introduced to this, I just wish it came a in larger bottle as I find myself using this even on my hands and parts of my exposed arms. Absolutely worth every penny.

Re: Relief Sun Aqua-fresh: Rice + B5 Sunscreen, SPF50+·PA++++, 1.69 fl oz., Cooling, Fast-Absorbing

At Yami.com, we are committed to bringing you the finest K-beauty products with unparalleled convenience. All items are shipped directly from our US warehouse, guaranteeing lightning-fast delivery and duty-free shopping. We stand by the authenticity of every product, offering you peace of mind as you discover your perfect K-beauty routine. Shop with confidence and experience the Yami difference today!

Yami is your trusted destination for Korean beauty in the US. From cult-favorite Korean skincare to innovative K-beauty makeup, we bring you authentic products at great prices.

What is Korean Beauty (K-Beauty)?

Korean beauty, often called K-beauty, is a skincare and makeup philosophy that emphasizes prevention, hydration, and gentle care over quick fixes. Originating from South Korea's beauty industry — one of the most innovative in the world — K-beauty products are known for their unique formulations combining natural ingredients like centella asiatica, rice extract, ginseng, and snail mucin with advanced scientific research.

What sets K-beauty apart from Western beauty is its layered approach: rather than one product doing everything, Korean skincare routines build protection and nourishment through multiple lightweight steps, each targeting a specific concern.

Shop K-Beauty by Category

Our curated collection brings together the most popular K-beauty categories, all from brands trusted by millions:

Korean Sunscreen & Sun Care

Sun protection is the cornerstone of any Korean skincare routine. Our collection features lightweight, non-greasy formulas from brands like SKIN1004, Beauty of Joseon, and ROUND LAB — including the Madagascar Centella Hyalu-Cica Water-Fit Sun Serum and Relief Sun Rice Probiotics Sunscreen that have become cult favorites for their moisturizing, brightening protection without white cast.

Korean Skincare Essentials

From hydrating essences to barrier-repairing creams, discover products formulated for every skin concern:

Korean Makeup

K-beauty makeup focuses on achieving a natural, dewy look with buildable coverage. Our collection includes:

  • Lip: rom&nd Blur Water Lip Tint, COSNORI Glasting Melting Lip Balm — known for their long-lasting, moisturizing formulas
  • Eyes: CLIO Kill Lash Superproof Mascara, 3CE MOOD RECIPE Eyeshadow Palette — offering both everyday neutrals and bold color stories
  • Face: JUNG SAEM MOOL Essential Star-cealer Foundation, 3CE MOOD RECIPE Face Blush — delivering the signature K-beauty "glass skin" finish

Korean Beauty Tools & Accessories

Complete your routine with innovative accessories like WOSADO Soft Magnetic Adsorption False Eyelashes — designed for easy application without messy glue.

Featured K-Beauty Brands at Yami

We carry 15+ authentic Korean beauty brands, each selected for their innovation and proven results:

Brand Known For
SKIN1004Centella-based sun care and sensitive skin solutions
Beauty of JoseonTraditional Korean ingredients meets modern skincare
ROUND LABGentle, hydrating formulas for all skin types
BIODANCEBio-collagen masks and overnight treatments
rom&ndTrendsetting lip tints and dewy makeup
CLIOProfessional-quality eye makeup
3CEColor-forward palettes and trendy cosmetics
OLIVE YOUNGKorea's #1 beauty retailer exclusives

Why Shop Korean Beauty at Yami?

  • ✓ Authentic GuaranteedEvery K-beauty product is sourced directly from authorized distributors
  • ✓ US Warehouse ShippingAll items ship from our US warehouse — no long international waits, no customs fees
  • ✓ Free Shipping $49+Fast, reliable delivery across the United States
  • ✓ Curated SelectionWe don't carry everything — we carry the best, chosen by K-beauty enthusiasts who know what works

Frequently Asked Questions

We answer everything you want to know about Korean Beauty (K-Beauty) Products.

What makes K-beauty products so popular?

K-beauty products are celebrated for their innovative ingredients, multi-step routines, and focus on skin health. They often incorporate unique natural extracts and advanced scientific formulations to deliver visible results.

How do I choose the right K-beauty products for my skin type?

Choosing the right K-beauty products depends on your skin type and concerns. Yami.com offers a diverse range, and you can often filter by ingredients or benefits. Look for products tailored to oily, dry, sensitive, or combination skin, and address specific issues like acne, aging, or hydration.

Are the K-beauty brands on Yami.com authentic?

Yes, Yami.com guarantees the authenticity of all K-beauty products. We source directly from reputable suppliers and brands to ensure you receive genuine items.

What are some popular K-beauty brands available?

Yami.com features a variety of popular K-beauty brands, including those known for their innovative skincare and makeup. While specific brands may vary, you can often find highly sought-after names that are trending in the K-beauty world.

What is the typical K-beauty routine?

A typical K-beauty routine often involves multiple steps, starting with oil cleansing, followed by water-based cleansing, exfoliation, toner, essence, serum, sheet mask, eye cream, moisturizer, and sunscreen. This layered approach aims to nourish and protect the skin comprehensively.

Where can I buy Korean beauty products online in the US?

Yami.com is your one-stop shop for authentic Korean beauty products in the US. We offer a curated selection of K-beauty skincare, makeup, and hair care from popular Korean brands like COSRX, Laneige, Innisfree, and more — all shipped directly from our US warehouse with free shipping on orders over $49.