Featuring its iconic cylindrical packaging, Chipstar has been a beloved potato chip brand among Japanese consumers for more than forty years since its launch in 1976 as Japan’s first formed potato chip. Boasting an elegantly curved oval shape, it owes its enduring appeal to its light, crisp texture and rich, distinct potato flavour. As the top-selling product in the formed potato chip category, it leads the market. This product is the classic lightly salted flavour that highlights the natural deliciousness of potatoes.