Unit 1 Management and，Managers Part 1 Reading Text 1 Introduction to Management Text 2 Introduction to Managers Part 2 Listening I ． Management II． The Role of the Financial Manager Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 2 Managing Across Cuitures Part 1 Reading19 Text 1 Introduction to Culture Text 2 Culture Dimensions and International Management Part 2 Listening27 What Is Corporate Culture? Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 3 Globalization and Global Manager Part 1 Reading Text 1 Global Citizen Text 2 Process Skills for Global Citizens Part 2 Listening Economic Globalization Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 4 Marketing Management Part 1 Reading Text 1 Marketing Management Text 2 Information Global Marketing Management Part 2 Listening The Speech of Mr． Charles P． Rodriguez Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 5 Strategic Management Part 1 Reading Text 1 Strategic Management Text 2 Strategic Planning & Management Part 2 Listening Strategy Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 6 Control Part 1 Reading Text 1 Introduction to Control Text 2 How Can Good Control Be Achieved? Part 2 Listening General Motors Announces Plan to Reduce Jobs and Factories Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 7 General View of Organizing Part 1 Reading Text 1 Organizational Structure Text 2 Learning Organization Part 2 Listening Modern Companies Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 8 Organization Theories and Design Part 1 Reading111 Text 1 Organization Theories Text 2 Organization Design Part 2 Listening Core Competence Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 9 Organizational Culture and Behavior Part 1 Reading125 Text 1 Organizational Culture Text 2 Organizational Behavior Part 2 Listening Corporate Culture Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 10 Leadership Part 1 Reading Text 1 Concepts of Leadership Text 2 Attributes of Leadership Part 2 Listening More Women Become National Leaders; When Will the U． S． Follow? 147 Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 11 Communication Part 1 Reading Text 1 Communication and Leadership Text 2 Nonverbal Behaviors and Emotional Intelligence Part 2 Listening 21st Century Skills Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 12 Motivation Part 1 Reading Text 1 Motivation170 Text 2 Motivating Factors Part 2 Listening Maslow's Hierarchy of Needs Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 13 Planning Part 1 Reading184 Text 1 Planning Text 2 Marketing Planning Part 2 Listening Marketing Planning Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 14 Human Resource Part 1 Reading Text 1 Job Analysis Text 2 Job Satisfaction Part 2 Listening HR Administration Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 15 Managing Teams Part 1 Reading Text 1 The Leader-Member Exchange Theory Text 2 Setting Up a Cross-Functional Team Part 2 Listening223 Training and Appraisal Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Unit 16 Project Management Part 1 Reading Text 1 Project Management Text 2 Project Management Process Part 2 Listening The Organization and Change of Companies Part 3 Chinese Summary Part 4 Word Study Part 5 Exercises
Book Abstract
《国际商务管理英语》： 4.Culture Is Transmissive Culture is capable of being transmitted from one generation to the next.Parents pass on culture traits to their children.Culture is transmitted not through genes but by means of language.Language is the main vehicle of culture.Language in its different forms like reading， writing and speaking makes it possible for the present generation to understand the achievements of earlier generations.But language itself is a part of culture.Once language is acquired it unfolds to the individual in wide field.Transmission of culture may take place by intuition as well as by interaction， 5.Culture Is Continuous and Cumulative Culture exists， as a continuous process.In its historical growth， it tends to become cumulative.Culture is growing completely which includes in itself the achievements of the past and present and makes provision for the future achievements of mankind.Culture may thus be conceived of as a kind of stream flowing down through the centuries from one generation to another.Hence， some sociologists called culture the social heritage of man. 6.Culture Is Consistent and Interconnected Culture， in its development， has revealed tendency to be consistent.At the same time， different parts of culture are interconnected.For example， the value system of a society， a society is closely connected with， its other aspects such as morality， religion， customs， traditions， beliefs and so on. ……
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