👥 Who's buying it? (Real-life user profiles)
👩💻 25-35 years old · Office women
Characteristics:
Must snack in the afternoon or their brain won't function
Afraid of gaining weight, so they avoid cookies and cakes
Always keeps in their desk drawer: Crispy pickled plums + black coffee
"It's not hunger—it's my mouth feeling lonely.
That sour kick wakes me right up."
🧑🎓 International students · Chinese stomach rescue
Traits:
Overseas snacks are either too sweet or too salty
Chinese supermarket preserved plums are rock-hard
Crispy green plums: one bite takes you back home
👵 Elders · Traditional preserved fruit lovers
Traits:
Lifetime consumers of preserved plums and dried tangerine peel plums
First taste of crispy green plums: “Do plums still burst with juice nowadays?”
From then on, specifically requests this brand
🧑🤝🧑 Moms · Switching Kids' Snacks
Characteristics:
Kids crave sweets, impossible to control
Crispy Green Plums: Naturally sweet-tart, no additive worries
One bag lasts days, not devoured in one go