Excel eyeshadows truly never go out of style — even after 100 years, they would still feel timeless. The subtle shimmer shades are perfectly balanced and never make your eyes look puffy. Ideal for daily wear or casual pairings, the powder is soft, silky, and finely milled, nothing like typical drugstore eyeshadows that tend to have fallout. Its quality rivals that of high-end brands. No matter the occasion, you'll always find the right color combination — whether it's for work or a casual outing, they're always a great fit.
Brand Story
EXCEL is a Japanese beauty brand with the slogan “Tokyo Rich Casual.” It’s a must-have for Tokyo girls who love fashionable makeup with a laid-back vibe. Loved by Japanese fashion magazines and beauty bloggers alike, EXCEL aims to offer stylish, convenient makeup that anyone can apply — no special skills needed. With EXCEL, every woman can easily create a radiant, trendy look that shines.
Eye Makeup Tutorial
Pick your eyeshadow palette and use a dual-ended brush to pick up the product. Apply gently with light strokes, building up color gradually, and blend softly for a seamless finish. Add a touch of highlight where needed, and your eye look is complete.
Gold Seller
